How you sell is often as important as what you sell. Luxury automobiles are not sold in dark and dirty showrooms, and the perceived value of any item is directly affected by its surroundings. Disorganized and dirty shelving cheapens the value of the merchandise sitting on it. Keeping floors shining and shelves dust free can be a daunting task, especially given the often short windows of time in which daily cleaning has to occur. This is why many retail outlets outsource their cleaning to professional janitorial companies who are focused and experienced at cleaning in a retail environment. Whether the store needs the floors auto-scrubbed and buffed every night or shelves wiped down once a week, a professional janitorial company with well-trained staff can enhance the cleanliness of the retail outlet and improve the shopping experience. This same principle holds for service-oriented businesses as well. Anyplace where clients are introduced to a service or meet regularly with a service provider must have a clean and neat appearance in order to enhance the buyers overall experience. Meeting in an office with dirty carpet and dusty furniture conveys a certain level of apathy, which in turn calls into question the value of the service. And more importantly, reduces the likelihood that someone will speak enthusiastically about a service and refer others to the same provider.